Roku already sits on first-party data from 83.6 million streaming households. It will now enrich its targeting capabilities by drawing on data in Unified ID 2.0, originally developed by the Trade Desk. The combination is intended to support more personalized and precise ad targeting.
Data activation and reverse ETL platform Census is launching Universal Data Platform, which provides data governance, transformation and activation functions to create CDP-style customer profiles in a cloud data warehouse. Features are designed for use by both business and technical users. Census’ blog post notes that “composable CDPs” have focused only on activation, but doesn’t mention that some “composable” vendors now offer more.
Experian’s new solution for retail media networks will help them understand their customers beyond purchase category or history. RMNs will have access to Experian’s vast identity graph as well as detailed customer profile reports. A lot of people are betting on RMNs right now.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.