Roku has announced the Roku Ads API, which allows users to create integrations between Roku Ads Manager and other software such as CDPs and CRMs. This means developers can see Roku’s CTV data alongside data from other channels. Campaign and creative management capabilities are expected in the coming months.
CDP Sitecore has launched SitecoreAI, a composable digital experience platform for marketers. Its focus is the Agentic Studio, which has 20 agents to automate workflows throughout the customer journey. Marketers and agencies can also create their own agents and flows.
How can you not love a product named SlopStopper? You can now buy one from brand safety platform DoubleVerify, who just launched it as a tool to help advertisers avoid AI slop and measure media quality. They also added Agent ID Measurement, which measures ad engagement with chatbots.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.