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Roku Buys dataxu for $150 Million

As more advertisers buy media for themselves, media companies are rushing to provide tools to help. Streaming video company Roku just bought dataxu, a Demand Side Platform used to manage digital ad campaigns. Price was $150 million.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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