Data clean rooms are so 2022. Streaming players and smart TV vendor Roku is evolving its three-year-old data clean room into The Roku Data Cloud. Marketers will be able to access more granular streaming TV data via ad tech and agency APIs. The data is derived from Roku’s automatic content recognition technology and opt-in first-party signals.
Apple has never been so blatantly irresponsible as Meta, but it also shows a limited concern for accuracy. Rather than withdraw an AI product that generates wildly inaccurate news stories on the latest iPhones, it says it is trying to clarify the nature of the summaries. Recent errors include reports that Luigi Mangione, the man accused of killing UnitedHealthcare CEO Brian Thompson, had shot himself and that tennis star Rafael Nadal had come out as gay.
The right-wing crusade to gut U.S. regulatory agencies continues to bear fruit. Citing a Supreme Court ruling that allows federal judges to substitute their own judgement for that of federal regulators, an appeals court has ruled that the FCC lacked authority to restore net neutrality rules last year. The rules were aimed at preventing broadband suppliers from selectively favoring some traffic.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.