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Roku Gives Shopify Merchants App to Buy Streaming TV Ads

Finally, let’s pay some rare attention to small business marketers. Roku has launched an app that lets merchants buy streaming TV ads through Shopify.  UZE has created a self-service platform that lets small advertisers place ads on vehicle-mounted digital displays across Germany, France, Belgium, Switzerland, and Austria. And all-in-one digital marketing platform Sendinblue has become aller-in-one and indulged its fetish for odd company names by purchasing Chatra (messaging), Metrilo (ecommerce analytics), and PushOwl (web push).

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Most Companies Lack Post-Cookie ID Management Plans: Acxiom Study

September 22, 2021

Next, a particularly interesting survey from Acxiom about identity solutions.  Just 19% of respondents said their companies have implemented a third-party cookie replacement plan and only 34% have a plan in place.  Even fewer have mature plans for master identities across martech and adtech.  First party data and CDPs are the most important components of their expected solutions.  Lots more here.

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Oracle Automates More Lead Generation Tasks

September 21, 2021

Holy Grail or Great White Whale?  Either way, lots of people are chasing fully automated marketing campaigns.  Oracle just joined the quest with Fusion Marketing, which automates some functions and guides marketers through manual steps for others.  The most automated bits include B2B advertising audience generation, reference story selection, company-specific microsites with auto-selected case histories, and AI-powered lead qualification and distribution.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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