Roku Will Coordinate Ads with Program Plot Points

I vaguely recall a satire where ads were inserted at contextually relevant spots in movies, such as a cellphone ad when ET calls home.  Wait, that’s the example given to explain an utterly serious announcement last week of a new ad placement option from Roku.  “Roku’s artificial intelligence searches the Roku library for iconic plot moments that match a brand’s message and place their ads in real time.”  So horrifying it might just work.