Roku Will Coordinate Ads with Program Plot Points

I vaguely recall a satire where ads were inserted at contextually relevant spots in movies, such as a cellphone ad when ET calls home.  Wait, that’s the example given to explain an utterly serious announcement last week of a new ad placement option from Roku.  “Roku’s artificial intelligence searches the Roku library for iconic plot moments that match a brand’s message and place their ads in real time.”  So horrifying it might just work.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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