RudderStack, which describes itself as a “warehouse-native” CDP, is making RudderStack customer profiles available to Databricks customers. The RudderStack platform collects data from a full range of customer touchpoints and builds profiles natively in Databricks. This new initiative will support the rapid creation of RudderStack profile-based identity graphs for Databricks customers within the Databricks Data Intelligence Platform.
Europe-based CDP Relay42 will embed Amazon QuickSight, a unified business intelligence service, into its insights module. QuickSight will harvest customer data across online and offline channels to supplement Relay42’s customer insights. The Relay42 module also offers the capability of querying data using natural language prompts.
The recently launched Google TV Network will offer advertisers access to some 125 CTV channels across Google TV. The Network offers familiar CTV ad formats, including non-skippable and 6-second bumpers ads and expects to offer more formats in the future. An estimated 60% of U.S. households now consume content from free, ad-supported streaming channels.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.