Open source start-up RudderStack also isn’t quite a CDP. They gather event data and resolve identities, but then pass the results to other systems instead of storing them. They just raised a $5 million seed round.
Marketing and sales departments lag in their adoption of agile techniques, according to this report from Digital.ai. Software development (37%) and IT (26%) were most frequent users, compared with 7% of marketing and 5% of sales and sales operations teams. Just 51% of respondents said agile is used by more than half of all teams in their company.
In another bit of business-as-almost-usual, open source web development framework Gatsby has raised a $28 million Series B, bringing its total to $47 million. You may have thought WordPress, Drupal, and others had the open source Web CMS business locked down, but Gatsby lets developers create Web sites by stitching together separate cloud-based services. It’s APIs all the way down.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.