Rudderstack Raises $56 Million for Customer Data Pipelines

Rudderstack is usually careful to call itself a data pipeline tool that will “turn your warehouse into a customer data platform”, although their latest press release says they’re “the warehouse-first, customer data platform built for developers”.   We say they’re definitely a pipeline because CDPs are by definition packaged software, not developer tools, and because they don’t control the cloud data warehouse itself.  Whatever you call them, they a $56 million Series B, bringing total funding to $82 million.

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Gupshup Buys Knowlarity to Expand Communications Footprint

February 4, 2022

Off in another portion of the media forest, the communications platform vendors keep building their own empires.  The latest news is that messaging vendor Gupshup has purchased cloud communications platform Knowlarity.  The deal gives GupShup new capabilities for cloud telephony, contact centers, AI-powered chatbots, and speech analytics.  The combination of cloud communication platforms in marketing and customer experience applications probably deserves more attention than it’s been getting.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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