Rudderstack Raises $56 Million for Customer Data Pipelines

Rudderstack is usually careful to call itself a data pipeline tool that will “turn your warehouse into a customer data platform”, although their latest press release says they’re “the warehouse-first, customer data platform built for developers”.   We say they’re definitely a pipeline because CDPs are by definition packaged software, not developer tools, and because they don’t control the cloud data warehouse itself.  Whatever you call them, they a $56 million Series B, bringing total funding to $82 million.

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Gupshup Buys Knowlarity to Expand Communications Footprint

February 4, 2022

Off in another portion of the media forest, the communications platform vendors keep building their own empires.  The latest news is that messaging vendor Gupshup has purchased cloud communications platform Knowlarity.  The deal gives GupShup new capabilities for cloud telephony, contact centers, AI-powered chatbots, and speech analytics.  The combination of cloud communication platforms in marketing and customer experience applications probably deserves more attention than it’s been getting.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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