Rwandan startup Kasha, a digital platform for last mile access to health. has raised a US$21 million Series B funding round to help it expand across the continent. Launched in 2016, Kasha is a digital retail and last mile distribution platform for pharmaceuticals and fast-moving consumer goods serving consumers, resellers, pharmacies, hospitals and clinics.
Media measurement vendor IAS has its fingers in many channel pies. It has just stuck its thumb a bit deeper into retail media in a deal to measure onsite quality for Criteo’s network of retail media properties. IAS will report on viewability and invalid traffic, helping to avoid some types of ad fraud.
Kenyan startup Kyosk has developed a digital-first, data-led distribution platform that revolutionises the way small retail outlets, farmers, and their communities in Africa connect with high-quality and affordable goods and services through digitised value-chains.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.