S4M sells mobile ads priced on incremental store visits, calculated with a mobile tracking app that compares behaviors of consumers exposed to an ad with those who were not exposed. They’ve just launched a new format that features proximity-based push notifications.
Fewer than twenty of the hundred-plus firms calling themselves CDPs are worthy of the name, according to a report from Winterberry Group. Alas, they don’t say which twenty. They do criticize CDP Institute positions without having spoken to us. And they “don’t see a long-term opportunity for a standalone CDP”. See this blog post for the Institute’s reply.
Percolate and Contentful both streamline the mechanics of content creation, but StoryFit just raised $1.75 million to shape the stories themselves. Near as I can tell, the AI-based system acts as a sort of anti-creative director, suggesting changes to script and book ideas that would make them more like past stories that were popular. Sadly, they failed to name it robo-hack.
Snowflake is always looking for ways to add value to its core cloud database product. Its latest step is to purchase Neeva, which offers generative AI-based search technology. It will be applied to help companies search their own databases, a.k.a. enterprise search.