This report on SaaS company benchmarks from OpenView Partners offers an intriguing snapshot into how businesses are adapting to hard times. One impressive change is revenue per employee, which has zoomed up to 110% at median companies in different revenue classes and even more at top-performing firms. Lots more here in product-led growth, acquisition costs, retention and expansion rates, spending and staff categories.
Backed by investments from Intel Capital and Y Combinator, Freshpaint’s system enables healthcare companies to promote their services, but also protect their patients’ privacy.
Speaking of product-led growth, Modus Create finds just 23% of companies always involve marketing in customer-facing digital product development, well behind executives (58%) and operations (54%), and even trailing finance (30%) and IT (29%). You’ll be happier to hear that improved customer experience is the most common benefit expected from digital product projects (47%), trailed by data security (42%), return on tech investments (41%), and highest profitability (38%).
Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%). But just 32% are fully satisfied with the results of their marketing investments. They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.