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Sailthru Study: Less than Half of Marketers Personalize Web Site or Mobile Apps

Truth be told, I have no news for you today. But I do have interesting studies about personalization. First is a marketer survey from Sailthru. You can almost hear the teeth grind as they report 75% of marketers think segmentation and personalization are the same thing and 65% believe email response rate is a critical success measure. Even more frustrating: while 91% of respondents personalize their emails, just 44% personalize their Web site and only one quarter personalize mobile Web, social media, or mobile apps. Worth a look.

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Adhark Uses AI to Assess Marketing Images

October 17, 2017

Decisions, decisions. Should we talk today about artificial intelligence or visual marketing? We can do both this item about Adhark, whose Ava platform uses AI to score the “visual resonance” of images, based on its understanding of the visual preferences of marketing audiences. This apparently represents a pivot for Adhark, which last year introduced a now-vanished product to recommend social media activities.

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Womply Adds Automated Email Marketing for Small Businesses

October 13, 2017

Not every retailer has the resources to design targeted marketing campaigns. Womply is there to help with an email marketing engine that automatically sends welcome, winback, loyalty, and survey campaigns. Womply captures credit card transactions to build a customer database, which it then leverages for analytics and marketing. It also provides small retailers with other online marketing services including directory listings, advertising, and reputation management.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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