Sailthru Study: Less than Half of Marketers Personalize Web Site or Mobile Apps

Truth be told, I have no news for you today. But I do have interesting studies about personalization. First is a marketer survey from Sailthru. You can almost hear the teeth grind as they report 75% of marketers think segmentation and personalization are the same thing and 65% believe email response rate is a critical success measure. Even more frustrating: while 91% of respondents personalize their emails, just 44% personalize their Web site and only one quarter personalize mobile Web, social media, or mobile apps. Worth a look.

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Adhark Uses AI to Assess Marketing Images

October 17, 2017

Decisions, decisions. Should we talk today about artificial intelligence or visual marketing? We can do both this item about Adhark, whose Ava platform uses AI to score the “visual resonance” of images, based on its understanding of the visual preferences of marketing audiences. This apparently represents a pivot for Adhark, which last year introduced a now-vanished product to recommend social media activities.

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Womply Adds Automated Email Marketing for Small Businesses

October 13, 2017

Not every retailer has the resources to design targeted marketing campaigns. Womply is there to help with an email marketing engine that automatically sends welcome, winback, loyalty, and survey campaigns. Womply captures credit card transactions to build a customer database, which it then leverages for analytics and marketing. It also provides small retailers with other online marketing services including directory listings, advertising, and reputation management.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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