62% of marketers have positive expectations about the ability of generative AI to boost human creativity, while 55% think it will drive teams to look beyond conventional strategies, according to a December report from Capgemini. The main use cases are expected to be data analysis (90%), search engine optimization (89%), customer services (89%), content creation (88%) and image and video generation (86%). This may be a new year, but this story isn’t going to get old any time soon.

The New York Times last week filed a federal lawsuit against OpenAI and major investor Microsoft charging them with copyright infringement for using its stories to train the large language model ChatGPT. The Times says OpenAI is threatening its livelihood by stealing its journalists’ work and then using that work to compete with the Times. This is one of a number of copyright infringement suits that could seriously impact the way AI models are trained.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.