Sales Has Largest Corporate Tech Budget But Marketing Outspends IT: DiscoverOrg Study

In the mood for some math? DiscoverOrg asked chief financial officers what percentage of total spend goes to each department and what percentage of each department’s spend goes to tech. Combine those and you can estimate the percentage of total tech spend by department. Fun! The result suggests that sales accounts for 31% of total tech spend, while marketing is in third place with 16% and IT ranks fourth at 9%.