Salesforce has agreed to acquire Spindle AI, an agentic analytics platform. Spindle AI focuses on business analytics, allowing teams to test complex decisions such as pricing. It will become part of Agentforce’s Agent Observability and Self-Improvement pillar.
In a global survey from MiQ and Censuswide of 3,169 agency and brand marketers, 66% report using AI tools on most or all of their projects, but only 49% call themselves “fully confident” in their knowledge of the tech. The most common reasons for the lack of confidence are brands/clients that don’t allow data sharing with AI tools (42%) and users not having proper training (38%). More senior marketers (49%) than junior marketers (36%) feel confident in their teams’ ability to optimize performance.
Many enterprises want to adopt AI as quickly as possible, but deciding exactly which functions to automate often proves difficult. Scribe’s Optimize platform solves this problem by analyzing workflows across the enterprise and determining where AI will yield returns. They just raised a $75 million Series C at a $1.3 billion valuation.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.