Salesforce is expanding its AppExchange to include a marketplace for apps that connect with its Datorama marketing analytics system. The list of “available and upcoming” apps includes connectors to Salesforce Marketing Cloud email, Sales cloud lead generation campaigns, AppNexus ad campaigns, and several types of reporting.
A day for odd acquisitions. LinkedIn announced it is buying cross-channel identity platform Drawbridge, which provides both linkages and customer data. Drawbridge will become part of LinkedIn’s marketing solutions platform. Look at it this way: targeting based on LinkedIn’s deep profiles will now reach people across more channels.
What about actual behaviors? Two-thirds of the Snow respondents said their companies had processed more than 100 data rights requests. TrustArc found 47% of UK consumers had exercised some GDPR privacy right and 10% had made a data deletion request. Airship reported that mobile app audiences have grown and notification opt-in rates remain steady around 67% but location data opt-in rates fell from 9.3% to 7.7%.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.