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Salesforce Adds Ecommerce Storefronts to Starter/Pro Suites

Salesforce makes a pitch for growing small businesses by launching an ecommerce storefront creation tool in its Starter and Pro Suites. The tool will be integrated with the sales, marketing, and support capabilities already in the suites. It will also be possible to manage products and pricing.

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Unsuccessful Marketers Struggle with Tech Stacks and Data: Activate

October 24, 2024

Demand gen marketers are less than thrilled with their martech stacks: this Activate survey finds just 10% consider their stacks extremely effective, and 18% consider them somewhat or extremely ineffective.  The ineffective rate soars to 38% among marketers who did not meet 2023 demand gen goals.  Marketers who exceeded their 20023 goals also had better data: they were much more likely to provide sales teams with engagement history, lead scores, and behavioral data.

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