Much heralded at Dreamforce in September, Salesforce says Agentforce is now here. It represents a new layer in the Salesforce suite supporting the creation and deployment of custom AI-powered agents that can take autonomous action across business functions. It also offers a customer-facing Agentforce Service Agent.
Meta is building a web crawler to provide answers to users’ queries in Meta AI, the company’s cross-platform chatbot, say unconfirmed reports. This would reduce reliance on Google and Bing. It would also enter Meta into the busy AI search engine space alongside OpenAI’s ChatGPT, Google and Microsoft.
Larger companies that have a martech strategy are more likely (65%) to have a CDP than those without a martech strategy (43%) according to research by Acxiom. This is a larger spread than seen with other tools in the martech stack. Almost all businesses surveyed plan to make changes to their stack in the next twelve months, with more adding tools (29%) than consolidating (15%).
With only eight days left until President Trump’s executive order reprieve of TikTok expires, Pew Research reports that only 34% of U.S. adults now support a ban, down from 50% two years ago. The number that believe TikTok poses a security threat has dipped ten points over the same period. Support for the ban has also declined in both parties.