CDP BlueConic has added a standard set of real-time behavioral attributes to its customer profiles. These include recency, frequency, momentum and intensity. Users were already able to define custom real-time attributes.

Arguing the other side are privacy advocates like those backing the proposed California law that’s often compared with GDPR. This piece from AdExchanger shows how it’s different and in some ways even more stringent (hint: no exemption for “legitimate interest”). You won’t be surprised that it’s strongly opposed by ad industry groups.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.