News

Salesforce Announces Do-It-Yourself AI Tools

I’m not sure launching an artificial intelligence-based service counts as news. But Salesforce’s Dreamforce conference kicks off today so I’ll mention that they’ve announced “myEinstein” AI services that let non-developers create predictive models and chatbots. General release is due next summer. I’ll let you decide whether it’s a good idea for thousands (millions?) of Salesforce users to deploy automated systems with little oversight. But I’m certain that Salesforce’s apparent decision to refer to all its users as “Trailblazers” is just plain silly.

More News

Next Article

American Express Launches Lookalike Targeting Service

November 7, 2017

American Express has launched Amex Advance, a service that builds target marketing audiences by projecting the characteristics of Amex card holders onto similar consumers. It works by matching the Amex card holder list against lists owned by publishers, ad networks and marketing audience providers. All data is anonymized before matching and the matching itself is done by Acxiom, acting as a trusted third party. In case it’s not obvious: the point is give marketers alternatives to the data-rich targeting offered by Google, Facebook, Amazon, and other walled gardens.

CDPI Newsletter
Featured Article

Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

CDPI Newsletter