Salesforce Announces Generative AI for CRM

Salesforce yesterday announced its generative AI application for CRM, named Einstein GPT. It’s far from the “world’s first”, as claimed in their press release, but does connect with Salesforce data, integrate with ChatGPT-parent OpenAI, and do all the cool generative AI content creation. Or, it will eventually: right now it’s in a closed pilot.

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SOCi Raises $120 Million for AI-Enhanced Marketing Automation

March 8, 2023

There is a special corner of the marketing automation world for “multi-location” businesses, in which a central brand coordinates with (often fiercely) independent local dealers or franchise holders. SOCi lives in that corner with clients including Ford, Ace Hardware, and Stanley Steemer. They just raised $120 million in financing, which they’ll use to integrate with – you guessed it – OpenAI to help local partners make better, faster marketing decisions.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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