Salesforce yesterday announced its generative AI application for CRM, named Einstein GPT. It’s far from the “world’s first”, as claimed in their press release, but does connect with Salesforce data, integrate with ChatGPT-parent OpenAI, and do all the cool generative AI content creation. Or, it will eventually: right now it’s in a closed pilot.
Rankmi is a comprehensive people management platform that automates all stages of the life cycle of employees in companies. Its functionality includes payroll, digital signature, recruitment, training, performance, engagement, benefits, and an internal social network. Next steps are to continue revolutionizing people management in LatAm.
There is a special corner of the marketing automation world for “multi-location” businesses, in which a central brand coordinates with (often fiercely) independent local dealers or franchise holders. SOCi lives in that corner with clients including Ford, Ace Hardware, and Stanley Steemer. They just raised $120 million in financing, which they’ll use to integrate with – you guessed it – OpenAI to help local partners make better, faster marketing decisions.
Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.