Salesforce expands its Bengaluru office presence as part of its growth strategy in India. The decision aligns with the increasing trend of companies investing in digital transformation and leveraging generative AI innovation. At the forefront of the AI revolution, Salesforce has brilliantly positioned to deepen India’s reputation as a global tech leader.
Adobe has reportedly acquired Bengaluru-based Rephrase.ai. Rephrase.ai runs an artificial intelligence (AI)-powered video creation platform. The US software major reportedly looks to integrate Rephrase’s tech stack and generative AIvideo capabilities. The deal will allow Adobe to integrate Rephrase’s technology technology with its Creative Cloud video-editing platform, enhancing its offerings.
ETML, a growth advertising and analytics company has bagged the digital mandate for Lenskart, India’s optical brand. With this partnership, ETML would be responsible for handling Lenskart’s performance marketing endeavours in the Middle East, with an aim to serve its larger business objective.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.