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Salesforce Announces Planned Slack Integrations

Salesforce has wasted little time before integrating its new Slack acquisition with existing products.  It just announced a collection of features under the awkward “Slack-First Customer 360” label, including Slack-powered collaboration features, notifications, and watchlists.  A few are available now or soon but the major sales, service, and marketing features will only start to pilot this fall.

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mParticle Helps Companies Meet New Apple Privacy Rules

August 18, 2021

CDP vendors are stepping up to help clients meet expanded privacy requirements. The latest to announce new features is mParticle, which has changed default settings to not collect Apple’s Identity for Advertisers (IDFA) device tag, stores consent decisions under Apple’s App Tracking Transparency (ATT) program, prevents unauthorized data sharing, and notifies companies when partners change their APIs. Boring but useful.

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Martech Is Better Managed When IT is Involved: CMO Council Study

August 18, 2021

You know I can’t resist a report titled “Making MarTech Pay Off”.  This CMO Council report, in collaboration with KPMG, finds that companies with the most effective CMO-CIO working relationships also do lots of other things right, such as martech planning, measurement, and innovation.   Correlation doesn’t prove causation, of course.  There’s less cooperation at companies where marketing and IT have separate budgets or martech isn’t controlled by either group.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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