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Salesforce Announces Planned Slack Integrations

Salesforce has wasted little time before integrating its new Slack acquisition with existing products.  It just announced a collection of features under the awkward “Slack-First Customer 360” label, including Slack-powered collaboration features, notifications, and watchlists.  A few are available now or soon but the major sales, service, and marketing features will only start to pilot this fall.

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mParticle Helps Companies Meet New Apple Privacy Rules

August 18, 2021

CDP vendors are stepping up to help clients meet expanded privacy requirements. The latest to announce new features is mParticle, which has changed default settings to not collect Apple’s Identity for Advertisers (IDFA) device tag, stores consent decisions under Apple’s App Tracking Transparency (ATT) program, prevents unauthorized data sharing, and notifies companies when partners change their APIs. Boring but useful.

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Martech Is Better Managed When IT is Involved: CMO Council Study

August 18, 2021

You know I can’t resist a report titled “Making MarTech Pay Off”.  This CMO Council report, in collaboration with KPMG, finds that companies with the most effective CMO-CIO working relationships also do lots of other things right, such as martech planning, measurement, and innovation.   Correlation doesn’t prove causation, of course.  There’s less cooperation at companies where marketing and IT have separate budgets or martech isn’t controlled by either group.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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