Salesforce has wasted little time before integrating its new Slack acquisition with existing products. It just announced a collection of features under the awkward “Slack-First Customer 360” label, including Slack-powered collaboration features, notifications, and watchlists. A few are available now or soon but the major sales, service, and marketing features will only start to pilot this fall.
CDP vendors are stepping up to help clients meet expanded privacy requirements. The latest to announce new features is mParticle, which has changed default settings to not collect Apple’s Identity for Advertisers (IDFA) device tag, stores consent decisions under Apple’s App Tracking Transparency (ATT) program, prevents unauthorized data sharing, and notifies companies when partners change their APIs. Boring but useful.
You know I can’t resist a report titled “Making MarTech Pay Off”. This CMO Council report, in collaboration with KPMG, finds that companies with the most effective CMO-CIO working relationships also do lots of other things right, such as martech planning, measurement, and innovation. Correlation doesn’t prove causation, of course. There’s less cooperation at companies where marketing and IT have separate budgets or martech isn’t controlled by either group.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.