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Salesforce Announces Planned Slack Integrations

Salesforce has wasted little time before integrating its new Slack acquisition with existing products.  It just announced a collection of features under the awkward “Slack-First Customer 360” label, including Slack-powered collaboration features, notifications, and watchlists.  A few are available now or soon but the major sales, service, and marketing features will only start to pilot this fall.

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mParticle Helps Companies Meet New Apple Privacy Rules

August 18, 2021

CDP vendors are stepping up to help clients meet expanded privacy requirements. The latest to announce new features is mParticle, which has changed default settings to not collect Apple’s Identity for Advertisers (IDFA) device tag, stores consent decisions under Apple’s App Tracking Transparency (ATT) program, prevents unauthorized data sharing, and notifies companies when partners change their APIs. Boring but useful.

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Martech Is Better Managed When IT is Involved: CMO Council Study

August 18, 2021

You know I can’t resist a report titled “Making MarTech Pay Off”.  This CMO Council report, in collaboration with KPMG, finds that companies with the most effective CMO-CIO working relationships also do lots of other things right, such as martech planning, measurement, and innovation.   Correlation doesn’t prove causation, of course.  There’s less cooperation at companies where marketing and IT have separate budgets or martech isn’t controlled by either group.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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