Salesforce Buys Salesforce.Org for $300 Million

In a bit of a head scratcher, Salesforce has purchased its own nonprofit spin-off,, for $300 million. The money will go the philanthropic Salesforce Foundation., which makes Salesforce software available to nonprofits at deep discounts or for free, will now be part of the for-profit business. Salesforce expects the change to help it grow sales in the non-profit, education, and philanthropy sectors.

More News

Previous Article

Non-CDP TruSignal Updates Their Platform

April 17, 2019

Just for fun, let’s write about a company that’s not a CDP (and doesn’t claim to be). TruSignal builds audiences with first party data from multiple sources and applies an identity graph to build unified profiles. Sounds CDP-ish, but TruSignal only stores audience tags, while a real CDP stores full details of customer behavior. They’ve just updated their platform with a new user interface and audience building tools.

CDPI Newsletter
Featured Article

Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

CDPI Newsletter