Salesforce announced a deal to buy Traction on Demand, a consultancy specializing in building solutions on Salesforce platforms. They’re reportedly the largest in the industry, with about 1,500 people if LinkedIn has it right. We don’t usually report on consultancy acquisitions, but this does give an idea of what Salesforce thinks will drive more sales.
Metadata.io calls itself “the operating system for B2B marketers”, which is a bit grandiose. But what they do, which is use AI to automate and optimize paid ad campaigns, including lead enrichment, is still pretty impressive. They just raised a $40 million Series B to do more of it.
Riogrande focuses on brands like home, kitchen and beauty, and after going through Y Combinator, has already taken several brands in the home space from zero to $1 million in revenue in a span of two months. To help the company scale its plan, it took in $12 million in seeding funding in a round led by Y Combinator and Wollef, with participation from individual investors including Arielle Zuckerberg and Justin Mateen.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.