Salesforce yesterday announced an agreement to buy unstructured data management vendor Zoomin for an undisclosed amount. The technology will expand the capabilities of the Data Cloud CDP, especially to support AI agents. It’s Salesforce’s third acquisition this month.
If social search is growing in importance, so too is social shopping. A new report from Horizon Media finds one in four people are using social shopping with 80% saying they make purchases twice a month. Gen Z (75%) and Millennials (76%) are open to social shopping, while Gen X (61%) is not exactly adverse.
Zeta Global is integrating Yahoo ConnectID, Yahoo’s cookieless, cross-channel customer identifier, into Zeta Data Cloud, and adding the Yahoo DSP into the Zeta Marketing Platform. The changes will expand audience targeting capabilities for both vendors. Yahoo will also migrate its member database and email marketing automation to Zeta.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.