Salesforce CDP Adds Engagement Scoring and Datorama Integration

Salesforce announced a slew of features boosting its personalization capabilities, most notably AI-driven engagement scoring drawing on data in the Salesforce CDP.  Other additions include tighter integration of Interaction Studio with Experience Cloud, Datorama, and CRM, and of Dataorama with Salesforce CDP.  In case you’re wondering, a “slew” is more than a bunch but less than a bucket.

More News

Next Article

Zeta and Adara Combine Personal Profiles for Travel Data Cloud

September 17, 2021

Sticking with identity products: Zeta, which has 225 million American consumers in its own identity graph (as well as a CDP) has partnered with travel data collector Adara to create the Traveler Data Cloud.  Adara collects first party travel signals from over 300 global brands, so the combination will help companies run personalized travel-related marketing programs across advertising, email, Web, and other channels.

CDPI Newsletter
Previous Article

Pyxis One Raises $17 Million Series B to Revolutionize Marketing

September 16, 2021

Pyxis One modestly promises to “revolutionize marketing and consumer intelligence by providing an all-in-one, codeless AI platform”.  More precisely, they’ve building “dozens” (several slews) of AI models for different marketing tasks including targeting, optimization, creative recommendations and consumer research, and how to add over 200 (technically, one slew-bucket) in the new two years.  They just raised a $17 million Series B on top of a $7 million Series A, which seems a bit low for such a big project.

CDPI Newsletter
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter