Salesforce CDP Adds Engagement Scoring and Datorama Integration

Salesforce announced a slew of features boosting its personalization capabilities, most notably AI-driven engagement scoring drawing on data in the Salesforce CDP.  Other additions include tighter integration of Interaction Studio with Experience Cloud, Datorama, and CRM, and of Dataorama with Salesforce CDP.  In case you’re wondering, a “slew” is more than a bunch but less than a bucket.

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Zeta and Adara Combine Personal Profiles for Travel Data Cloud

September 17, 2021

Sticking with identity products: Zeta, which has 225 million American consumers in its own identity graph (as well as a CDP) has partnered with travel data collector Adara to create the Traveler Data Cloud.  Adara collects first party travel signals from over 300 global brands, so the combination will help companies run personalized travel-related marketing programs across advertising, email, Web, and other channels.

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Pyxis One Raises $17 Million Series B to Revolutionize Marketing

September 16, 2021

Pyxis One modestly promises to “revolutionize marketing and consumer intelligence by providing an all-in-one, codeless AI platform”.  More precisely, they’ve building “dozens” (several slews) of AI models for different marketing tasks including targeting, optimization, creative recommendations and consumer research, and how to add over 200 (technically, one slew-bucket) in the new two years.  They just raised a $17 million Series B on top of a $7 million Series A, which seems a bit low for such a big project.

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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