Salesforce announced a slew of features boosting its personalization capabilities, most notably AI-driven engagement scoring drawing on data in the Salesforce CDP. Other additions include tighter integration of Interaction Studio with Experience Cloud, Datorama, and CRM, and of Dataorama with Salesforce CDP. In case you’re wondering, a “slew” is more than a bunch but less than a bucket.
Sticking with identity products: Zeta, which has 225 million American consumers in its own identity graph (as well as a CDP) has partnered with travel data collector Adara to create the Traveler Data Cloud. Adara collects first party travel signals from over 300 global brands, so the combination will help companies run personalized travel-related marketing programs across advertising, email, Web, and other channels.
Pyxis One modestly promises to “revolutionize marketing and consumer intelligence by providing an all-in-one, codeless AI platform”. More precisely, they’ve building “dozens” (several slews) of AI models for different marketing tasks including targeting, optimization, creative recommendations and consumer research, and how to add over 200 (technically, one slew-bucket) in the new two years. They just raised a $17 million Series B on top of a $7 million Series A, which seems a bit low for such a big project.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.