Money may be your favorite topic but replacing third-party data is a close second, right? Epsilon is integrating its CORE ID identity graph and data with the Salesforce CDP, making it easier to unify customer records and expanding cross-channel reach. Salesforce CDP already had a similar deal with Dentsu Merkle’s Merkury and may have others I don’t know about.
It’s a potpourri today, Dear Reader. Here’s news that rockstar martech investors Vista Equity Partners have purchased a majority stake in conversational commerce vendor Drift, reportedly at a $1 billion-plus valuation. Details weren’t announced but I guess we can’t call Drift a chatbot vendor anymore.
If you’re more of a soap opera fan, nothing beats the tribulations of BigTech. Our latest episode finds us in South Korea, where a new law blocks Apple and Google from requiring that all sales go through their payment systems, which charge monopoly-level commissions. Apple just settled a U.S. class action suit without losing that right, but how long will the maintain it and where? Stay tuned.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.