Salesforce CDP Adds Epsilon CORE ID Integration

Money may be your favorite topic but replacing third-party data is a close second, right?  Epsilon is integrating its CORE ID identity graph and data with the Salesforce CDP, making it easier to unify customer records and expanding cross-channel reach.  Salesforce CDP already had a similar deal with Dentsu Merkle’s Merkury and may have others I don’t know about.

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South Korea Ends Apple and Google Monopoly on App Store Payments

September 2, 2021

If you’re more of a soap opera fan, nothing beats the tribulations of BigTech.  Our latest episode finds us in South Korea, where a new law blocks Apple and Google from requiring that all sales go through their payment systems, which charge monopoly-level commissions.  Apple just settled a U.S. class action suit without losing that right, but how long will the maintain it and where?  Stay tuned.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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