Salesforce CDP Adds Epsilon CORE ID Integration

Money may be your favorite topic but replacing third-party data is a close second, right?  Epsilon is integrating its CORE ID identity graph and data with the Salesforce CDP, making it easier to unify customer records and expanding cross-channel reach.  Salesforce CDP already had a similar deal with Dentsu Merkle’s Merkury and may have others I don’t know about.

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South Korea Ends Apple and Google Monopoly on App Store Payments

September 2, 2021

If you’re more of a soap opera fan, nothing beats the tribulations of BigTech.  Our latest episode finds us in South Korea, where a new law blocks Apple and Google from requiring that all sales go through their payment systems, which charge monopoly-level commissions.  Apple just settled a U.S. class action suit without losing that right, but how long will the maintain it and where?  Stay tuned.

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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

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