Salesforce and The Trade Desk’s Unified ID 2.0 probably get more attention than they deserve, but you do seem interested in them, Dear Reader. So here’s a double shot: Salesforce just added an App Exchange app from The Trade Desk to generate UID2 identity tokens, which can then be linked to UID2 tokens from other sources. UID2 is based on a consented email address, so it’s not a replacement for third-party cookies. But it helps.
Janngo Capital has announced the first close of its second fund at EUR34 million (US$36 million) and is targeting a further EUR26 million (US$26 million) to bolster its ability to invest in innovative African tech startups.
CDPs that specialize in a single industry have been a trend for some time. The latest is Ikue, which is built for telecom operators and follows an industry-standard data model from TM Forum. Telecom has been relatively slow to adopt CDPs due to regulatory concerns and the sheer volume of data involved.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).