Dentsu Merkle has integrated its Merkury identity resolution with the Salesforce CDP. The connection will enable Salesforce clients to link customer data across channels and to supplement first-party information with Merkle’s third-party data. Merkle announced a similar deal with Adobe Experience Platform in April.
The virtual event industry is as hot as the publishing industry is not. Hybrid event platform Bizzabo is building on pandemic-driven growth and a $138 million Series E with the acquisition of AI-powered scheduling engine x.ai. They’ll use x.ai’s skills to enrich the experience of event attendees.
ActionIQ and Neustar have added their own identity resolution partnership. The deal will include unification, enrichment, and activation based on Neustar’s Unified Identity product. If you’re wondering why integrations like this are needed, remember that many companies don’t have enough data of their own to build a comprehensive identity graph.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.