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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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Industry Groups Rush to Address AI Concerns

June 9, 2023

Even if you ignore the more apocalyptic warnings about AI, there are plenty of issues to consider and industry groups are stepping up.  Publisher-backed trade group Digital Content Next just issued  seven principles – more of a guideline, really – to help protect creators’ rights.  Meanwhile, Publicis Group just became the first agency holding company to join the Coalition for Content Provenance Authenticity (C2PA), which is not to be confused with the League of Extraordinary Gentlemen.

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Simon Data Announces It Can Read Snowflake Data Directly

June 8, 2023

Simon Data is a CDP that’s built on the Snowflake cloud database, which you might have thought they were in the “zero copy” camp already.  You would have been wrong until yesterday, when they announced a “connected segmentation feature” that reads a Snowflake warehouse directly.  It still requires mapping the Snowflake tables to a Simon schema and assumes the warehouse has tables coded with unique customer IDs, which most do not.

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Landmark ‘Fair Use’ Ruling in Thompson Reuters AI Copyright Case

February 13, 2025

A district judge has ruled that, as a matter of law, Ross Intelligence’s use of Thompson Reuters’ Westlaw content to train its own legal research model is not “fair use” but copyright infringement. This is a revision of a 2023 ruling and leaves issues for a jury to decide. It might, however, shut down one line of defense when it comes to AI scraping of copyright material.

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