Salesforce kicked off its annual Dreamforce conference yesterday with the usual spectacle. On the substantive front, they announced new data integrations to exchange data with Snowflake, Databricks, and Amazon Web Services without loading it into their Data Cloud CDP. The AI engine, the Einstein 1 Platform, also can now access anything available in Data Cloud.
A cybersecurity study by password manager NordPass found Australian businesses ranked 11th among the top 15 countries with the most data leaks. The study looked at 2% of around 10,000 companies world-wide between December 2019 and July 2023. Australian technology companies were found to be the worst offenders, with entertainment and retail companies also ranking high in cybersecurity incidents.
Claritas furthered its ambitions to become “the top closed-loop service provider” to the marketing industry with the purchase of ArtsAI, which offers attribution, ad campaign optimization, and personalization tools for audio advertising. Claritas expects to apply the ArtsAI tools to other channels as well.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.