Lots of news to choose from today, Dear Reader. The three bits I think you’ll find most interesting start with new analytics features in Salesforce Datorama, which I consider a CDP but they position as a tool for marketing analytics. The features are a Harmonization center for data preparation and Data Canvas for improved visualizations.
Segment has a pair of announcements today. First is a Privacy Portal that automatically detects personal information and lets users restrict its distribution. Second is Functions, which lets users add custom data integrations with a few lines of code.
Luminoso uses AI to convert unstructured text data such as surveys and product reviews into business insights. They don’t have a funding announcement today but did just release Daylight Express, a low-cost, quick-deployment system that draws on the company’s past experience to deploy new clients without extensive custom training of the AI.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.