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Salesforce introduces its CRM, Starter for MSMEs in India

Salesforce announced the launch of Salesforce Starter for Micro, Small and Medium Enterprise (MSME) businesses in India. Starter is an easy-to-use CRM that includes sales, service, and email outreach tools in one suite, helping companies get started – so they have the tools to improve customer experiences, reduce costs, and drive revenue.

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Stc Group’s subsidiary center3 collaborates with Oracle

September 7, 2023

Center3 by stc, a regional data center and data services provider, has announced a strategic collaboration with Oracle to provide hosting and data services for the planned Oracle Cloud Riyadh Region as well as support the expansion of the existing Oracle Cloud Jeddah Region. This will help accelerate the rollout of Oracle Cloud Infrastructure (OCI) services to support the increasing cloud computing demands of private and public sector organizations in Saudi Arabia.

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Salesforce Buys Airkit.ai for Automated Customer Service

September 22, 2023

Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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