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Salesforce Introduces Its Latest Iteration of CDP-Like Customer 360

Salesforce has introduced immodestly-titled Customer 360 Truth – which looks to be a full-fledged CDP, although the words “customer data platform” do not appear in their description. Nor does an availability date, although we understood the product was to be released at Dreamforce. Also announced: no-code customer data integration via Mulesoft, a Google Cloud connector for MuleSoft and an agreement to use Amazon Connect as Salesforce’s primary contact center offering

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CDP Industry Will Grow 27.5% Per Year Through 2025: ComCap Study

November 19, 2019

This study from investment firm ComCap puts these deal in perspective with an overview of the marketing software industry and deep(ish) dives into customer engagement platforms (personalization engines), digital experience platforms (delivery engines), and CDPs. They project a 27.5% annual growth for CDP from 2019 through 2025. Also includes detailed lists of marketing software funding, acquisitions, and public companies.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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