Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.
“Mallas” may sound like innocent shorthand for Kamala Harris supporters or marshmallow lovers, but it actually describes malicious LLMs (large language models). Academics at Indiana University Bloomington found 212 such systems on underground marketplaces, using a mix of open source and commercial platforms. If there’s any good news, it’s that Malla-created phishing content was easier to spot than human-created phishing content.
Fresh off last month’s loss in its search market anti-trust case, Google yesterday started a federal anti-trust trial related to its digital ad business. The outcome could restructure a major portion of the industry. Adding to the fun, the UK Competition and Markets Authority announced its own anti-trust charges against Google’s ad business. UK fines could reach 10% of Google’s annual worldwide turnover.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.