Let’s give you some product news today, Dear Reader, because we know you like it. Salesforce has announced versions of its Sales and Service cloud products tailored for small business. Price is $25 per user per month, which is the same as their previous lowest tier. It’s not clear what’s different.
This notion of consumers selling their own data just won’t go away. This newsletter has covered several vendors and our sister blog Customer Experience Matrix recently took a deeper look. Now here’s a MarTech piece announcing yet another product, from SRAX, and casually mentioning two others, Datum and Data Wallet. As the Customer Experience Matrix piece shows, business models vary considerably and many of these are more about building advertising audiences than paying people for their data. Seller beware.
I wouldn’t usually mention that omnichannel messaging tool Iterable has integrated with direct mail production platform Inkit. But it fits today’s topic and there’s not much else to report. So I just did.
Google will pay to carry stories from Canadian news outlets under an agreement announced yesterday. Details are sparse but the process for compliance with government’s C-18 law has been simplified to meet some Google objections. Meta, the only other firm required to make payments under the law, has not changed its decision to block reliable news.