Salesforce Launches New Small Business Editions

Let’s give you some product news today, Dear Reader, because we know you like it. Salesforce has announced versions of its Sales and Service cloud products tailored for small business. Price is $25 per user per month, which is the same as their previous lowest tier. It’s not clear what’s different.

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SRAX Offers Revenue Sharing for Consumer Data Sales

March 16, 2018

This notion of consumers selling their own data just won’t go away. This newsletter has covered several vendors and our sister blog Customer Experience Matrix recently took a deeper look. Now here’s a MarTech piece announcing yet another product, from SRAX, and casually mentioning two others, Datum and Data Wallet. As the Customer Experience Matrix piece shows, business models vary considerably and many of these are more about building advertising audiences than paying people for their data.  Seller beware.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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