Salesforce has launched a collection of services for the healthcare industry, including a “Patient Data Platform” based on the Salesforce CDP. Other components include patient health scoring, a commerce portal, and case coordination using Slack. Healthcare is an industry that came late to CDP adoption but is now a growth area.
Google announced a plan to phase out its legacy free analytics product, Universal Analytics, and replace it with Google Analytics 4 by June of 2023. It will also stop capturing visitor IP addresses, which European regulators are starting to treat as personal data.
Digital promotions company Quotient, whose best-known business is Coupons.com, has launched a multi-touch attribution product. The system matches consumer purchases against impressions from on-site and off-site display ads, digital out of home ads, and sponsored search ads delivered by Quotient.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.