Salesforce today announced the creation of a Zero Copy Partner Network, including database, data set, and implementation partners. The network will support Salesforce’s previously-announced Zero Copy initiative, which gives Salesforce products direct access to data stored outside of the Salesforce Data Cloud platform. There are some performance limits, so this supplements rather than replaces storing core elements within the Data Cloud itself.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.
HubSpot is bringing AI-powered text, image and audio to creation to Content Hub. It is also adding a tool, Content Remix, that can generate variations for different channels based on one original content asset. Service Hub gets two new AI-powered workspaces for customer service reps and customer success managers.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)