Salesforce Lays Off 10% of Staff

The wave of tech industry layoffs rolled closer to CDP-land with news of a 10% reduction in staff at Salesforce.  The company blamed over-hiring in anticipation of growth that is no longer anticipated.  CDP vendors have largely avoided public layoffs, although we do hear scattered tales of unannounced reductions.

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Merkle Jettisons Response Management Group

January 6, 2023

Dentsu-owned Merkle is selling its Response Management Group (RMG), which offers direct response data capture, customer care, and fulfillment, primarily to non-profit and government clients. The 600-person RMG was part of Merkle’s original business, which has now evolved into a 14,000-employee tech-based customer experience agency. Buyer is Moore, a 5,000-person specialist in fund-raising marketing and production.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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