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Salesforce Makes Customer Data More Widely Available

Salesforce is warming up for next week’s Dreamforce conference with a bundle of product announcements.  Today it focused on Customer 360, which makes unified customer profiles available for applications across the Sales, Service, Marketing, and Commerce Clouds.  That may sound like a CDP, but don’t be confused: the Salesforce CDP still exists as part of the Marketing Cloud.  On second thought, it’s okay to be confused.

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Hightouch Adds Audience Segmentation to Reverse ETL

September 16, 2022

The real work in building a CDP is assembling the customer profiles, whether they reside in a data warehouse or a separate CDP database.  This hasn’t prevented reverse ETL vendor HIghtouch from championing “composable CDP” to help sell its data extraction tool.  They’ve just added some features to make their extracts more useful to marketers, including abilities to split an audience into test segments and to profile audience members.

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Amazon Offers New Tools for Sellers, Faces CA Anti-Trust Suit

September 15, 2022

Amazon has several new tools for companies that sell on its platform. These include a Buy with Prime page within brand storefronts on Amazon, customizable Sponsored Brand ads, co-branded ads on Facebook and Instagram, and free email promotions to repeat, recent, and high-spend customers. But it’s not all wine and roses in Seattle: California just filed an anti-trust suit over Amazon pricing policies.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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