Salesforce Makes Customer Data More Widely Available

Salesforce is warming up for next week’s Dreamforce conference with a bundle of product announcements.  Today it focused on Customer 360, which makes unified customer profiles available for applications across the Sales, Service, Marketing, and Commerce Clouds.  That may sound like a CDP, but don’t be confused: the Salesforce CDP still exists as part of the Marketing Cloud.  On second thought, it’s okay to be confused.

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Hightouch Adds Audience Segmentation to Reverse ETL

September 16, 2022

The real work in building a CDP is assembling the customer profiles, whether they reside in a data warehouse or a separate CDP database.  This hasn’t prevented reverse ETL vendor HIghtouch from championing “composable CDP” to help sell its data extraction tool.  They’ve just added some features to make their extracts more useful to marketers, including abilities to split an audience into test segments and to profile audience members.

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Amazon Offers New Tools for Sellers, Faces CA Anti-Trust Suit

September 15, 2022

Amazon has several new tools for companies that sell on its platform. These include a Buy with Prime page within brand storefronts on Amazon, customizable Sponsored Brand ads, co-branded ads on Facebook and Instagram, and free email promotions to repeat, recent, and high-spend customers. But it’s not all wine and roses in Seattle: California just filed an anti-trust suit over Amazon pricing policies.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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