After dismissing Customer Data Platforms as a “passing fad”, Salesforce has now promised to build one. In the standard move for a vendor that has fallen behind the market, they have pre-announced that they’ll reveal “more details” in June. No word on when an actual product might be available.
Yesterday it was Salesforce; today was Adobe’s turn to try to redefine Customer Data Platform in terms that give it an advantage.
The continued dominance of Google, Facebook and Amazon put many companies at their mercy. One solution is to lock in repeat sales via subscriptions. So it’s probably good news that Zuora’s latest Subscription Economy Index found that subscription sales grew five times faster than total retail sales over the past seven years. Take a look for information on churn rates, results by industry, and more.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.