Salesforce has quietly raised $317.2 million in new equity funding, according to SEC documents. The company made no public announcement. Presumably it is refilling cash reserves depleted by the $6.5 billion Mulesoft acquisition in March and the $800 million Datorama acquisition in July.
Here’s a fiendish little test, Dear Reader. I know you’ll read even trivial news about the likes of Salesforce and Adobe, but does that curiosity extend to serious-but-unflashy companies like Informatica? They’ve just announced a slew of enhancements to their master data management, cloud data integration, and data privacy products. It’s all directly relevant to customer data management, so you should be interested. Then again, it’s Informatica.
More bad news for Facebook: while consumers list Amazon, Apple, Google, and Microsoft in the top ten most ethical companies, Facebook doesn’t appear in the top twenty. This from brand research agency Morning Consult, in a report with much advice about businesses taking social and political positions. Mostly they suggest you don’t.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.