Salesforce Raises $317.2 Million Equity Funding

Salesforce has quietly raised $317.2 million in new equity funding, according to SEC documents. The company made no public announcement. Presumably it is refilling cash reserves depleted by the $6.5 billion Mulesoft acquisition in March and the $800 million Datorama acquisition in July.

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Informatica Adds New Features for Data Integration

August 29, 2018

Here’s a fiendish little test, Dear Reader. I know you’ll read even trivial news about the likes of Salesforce and Adobe, but does that curiosity extend to serious-but-unflashy companies like Informatica? They’ve just announced a slew of enhancements to their master data management, cloud data integration, and data privacy products. It’s all directly relevant to customer data management, so you should be interested. Then again, it’s Informatica.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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