Salesforce has released a suite of multi-modal AI models (meaning they don’t just generate text). Called xGen-MM (AKA BLIP-3), the models are said to represent a significant advance in genAI’s capabilities (the largest model has 4 billion parameters). What’s more, they’re open source, which is bound to raise anxiety levels about safe use.
Publishing martech vendor Admiral has secured $19 million in new funding bringing its total capital raised to $28 million. Admiral helps digital publishers grow relationships with online readers thus increasing loyalty and revenue. It is the leading (okay, the only) vendor offering what it calls “VRM” — visitor relationship management.
EMarketer estimates that around 90% of U.S. browsers will reject third-party cookies in the long term. This is based on only 17% of Chrome users saying they accept cookies when asked by Chrome. It also assumes that Edge will deprecate cookies in 2024 as planned.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.