Salesforce Renames Its CDP and Adds New Features

Salesforce is renaming its Customer Data Platform, from Customer 360 Audiences to Salesforce CDP.  New features available today include Tableau integration and calculated metrics. Mulesoft integration, improved segmentation, and AppExchange app integration will be released later this year.  Salesforce CDP uses the same data platform of Salesforce Sales, Service, and Commerce clouds, which makes it easier share data with those systems.  Marketing Cloud is still on a separate platform.