The U.S. Thanksgiving holiday has been accompanied by the traditional news famine, so we’re reduced to rumors. At least we have the juicy one that Salesforce is in talks to acquire messaging platform Slack. It would be another move for Salesforce beyond its stronghold in customer-facing systems.
CyberMonday may be the hardest day of the year for call centers, so I guess I’ll cut some slack to the company that – wait, they don’t deserve it. WellCare transferred me between five agents and still couldn’t complete an address change. I canceled my account. It’s the sort of outcome that makes customer service tech company Kustomer worth roughly $1 billion to Facebook, which just bought them.
Showing some determination of our own, let’s find one more bit of product news. Digital media measurement platform DoubleVerify has launched VideoComplete, which provides brand protection across all video environments, including connected TV. Think of it as one more tile in the CTV mosaic we offered on Monday. Poetic, eh?
We’re not quite ready to party like it’s 2019 but there was a touch of déjà vu yesterday when Klaviyo’s share price soared 23% after its initial public offering, which had already been repriced above its target. The offering gave Klaviyo a valuation of $9.2 billion or roughly 20x its 2022 revenue.