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Salesforce Sets October Release for Audiences CDP

Salesforce has announced Digital 360, a combination of components from Marketing Cloud and Commerce Cloud plus new bits including its long-awaited CDP, named Customer 360 Audiences. General availability for Audiences is set for October.

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Two-Thirds of Marketers Prefer Best of Breed Architecture: Merkle Study

September 24, 2020

We have two big funding announcements today: a $230 million Series D for personalized text messaging platform Attentive and $300 million for marketplace platform Mirakl. But haven’t seemed interested in such things recently, Dear Reader, so let’s instead look at this Merkle survey on customer engagement technology. Lots of fun facts including: 67% prefer best-of-breed vs a single-stack architecture; 79% prefer custom-built to off-the-shelf systems; and 26% have API access to a central customer file. Download for more.

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Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

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