Salesforce has announced Digital 360, a combination of components from Marketing Cloud and Commerce Cloud plus new bits including its long-awaited CDP, named Customer 360 Audiences. General availability for Audiences is set for October.
We have two big funding announcements today: a $230 million Series D for personalized text messaging platform Attentive and $300 million for marketplace platform Mirakl. But haven’t seemed interested in such things recently, Dear Reader, so let’s instead look at this Merkle survey on customer engagement technology. Lots of fun facts including: 67% prefer best-of-breed vs a single-stack architecture; 79% prefer custom-built to off-the-shelf systems; and 26% have API access to a central customer file. Download for more.
“Pay close attention to data collection, transmission and storage practices of app partners.”
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.