I’m excited to announce that Krux has entered into a definitive agreement to be acquired by Salesforce. We are thrilled to join the Salesforce family upon the close of the transaction and inspired by the possibilities ahead.
NGDATA™, the customer experience management solutions company, today announced that it has acquired Rednun, a Netherlands-based company that specializes in creating personalized and data-driven video to optimize customer engagement.
As far as brand loyalty goes, college sports have got it pretty good. With few exceptions, the marketers behind most consumer brands live a constant struggle to instill their audience with a level of passion that even approaches how a college sports fan feels about their team.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.