Salesforce has entered into a definitive agreement to acquire cloud data management and integration platform Informatica for an eye-catching $8 billion in equity. The plan is to strengthen the data foundation that supports the deployment of Salesforce Agentforce AI agents. Informatica offers data transparency, contextual understanding (vital for AI agents) and data governance.
New Gen offers to replace your personalized website with a chat-based interface that will generate custom assemblies of products, images and content on the fly. Their trick is connecting your product catalog to their AI engine, which also lays the groundwork for connecting buyers’ AI-agents to the catalog directly. They launched with $4.5 million in seed funding.
Google has announced enhanced agentic AI capabilities for Ads, Analytics and Chrome. Ads agents will make campaign recommendations while in Analytics, agents will serve insights including as simple data visualizations. In the Chrome browser, Marketing Advisor will help advertisers manage marketing tasks.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.